It is not a social channel, it is a web protocol when you are doing email marketing, you're using the SMTP protocol. Google and Facebook can change their rules all the time, different social networks can expand and contrast all the time. So there are many digital marketing channels out there that change very dramatically or they die. Your email list as a marketer, or you as an entrepreneur, or as a business owner, as you grow your email list, that email list can go with you. But everyone has an email address, and that's why this is so important. ![]() ![]() Not everyone is on Facebook, not everyone is on Snapchat.
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